![]() ![]() In terms of reaching consumers, free samples are often much more powerful, and much cheaper than traditional advertising. With the free sample, a company gets the customer to try a product without putting up a price barrier, while the customer gets a “free” item while not having to gamble a portion of that week’s grocery bill on a product they may not even like. If that seems a bit steep, keep in mind that getting a customer to even try a product is the biggest part of the battle - with companies spending more than $94 billion in advertising alone last year just to get people to consider a product they may never have sampled, according to Kantar Media. But even so, these costs are tiny in the grand scheme of what’s being accomplished via free samples: The companies giving out the samples also have to eat (so to speak) the price of the giveaways. The Street explains how companies such as Kraft, General Mills, Procter & Gamble, and Unilever typically shell out a couple hundred bucks a day to set up a free sample stand inside a supermarket. As for the companies actually giving away the samples? They really like how free samples help them connect with customers-so much so that they’re willing to pay supermarkets and warehouse clubs just for the right to give away stuff on the premises. Shoppers like free samples for the reasons just mentioned, and also because, well, they don’t cost anything. Follow stores like free sample giveaways because they get shoppers excited, feeling like they’re getting in on something exclusive and special. ![]()
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